PRODUCT MANAGEMENT COURSE
Formalise your product management skill set to succeed across both startup and enterprise product organisations. Concentrate on the most important skills for navigating the product life cycle on the job, from planning and prioritization to validating assumptions and monitoring metrics.
OVERVIEW
Whether you are seeking growth by launching new products and services, or need to manage the lifecycle of existing ones, the product management course helps you to execute the end to end product management process that's aligned with both customer needs and business goals. Learn to think like a CEO of your product or service and discover how product management is the foundation of business growth.
WHAT TO EXPECT
Apply the end-to-end product management process to a real-world scenario, from evaluating users and managing a roadmap to creating a minimum viable product (MVP) and developing metrics. Our product management course will teach you how to balance business viability, technical feasibility, and customer desire to lead products and features toward long-term success for you, your company, and your career.
PREREQUISITES
This is a beginner-friendly program with no prerequisites. Whether you’re new to the field or you’re looking to formalise your practice, our product management course will enable you to explore critical tools for navigating the product life cycle. On the hardware side, you'll need a PC or a Mac with a good internet connection that supports Zoom meetings, a web browser, either Chrome or Edge. That's it!
COST AND SCHEDULE
The cost of the course is £499. It is taught over a period of 5 days with 2 hours sessions each day (Monday to Friday), totalling 10 hours of actual one-on-one zoom sessions, plus 10 hours of homework/assignments. There are three batches (Morning, Afternoon and Evening batch) that start every week. We also offer special weekend batches. To check the next available batch, contact us now.
WHAT YOU’LL LEARN
INTRODUCTION TO PRODUCT MANAGEMENT
Understand what a product is, the role of a product manager.
Understand the Product Lifecycle and how it applies to every product.
Examine the product development cycle through the lens of the stakeholders.
ALIGNING WITH BUSINESS NEEDS
Ensure that product planning and prioritization are connected to overall business needs and objectives.
Explore competitor behaviour and emerging trends.
Identify gaps and opportunities by understanding the market.
IDEAS, USER NEEDS AND CUSTOMER RESEARCH
Introduction to Ideas and User Needs
Prioritize and deploy research activities to understand customer goals, needs, and pain points.
Summarize research findings to pull out key insights that inform the product development process from research to insights.
Identify assumptions and risks and validate them using prototypes and minimum viable products (MVPs).
Gather customer insights through interviews and experiments on an ongoing basis to continuously improve products.
PRODUCT DEVELOPMENT FRAMEWORKS
Prioritize tasks to frequently release value to users and the business using Feature Prioritization methods.
Plan and prioritize upcoming work using a product roadmap, epics, and user stories using Product Planning methods.
Get acquainted with the fundamentals of Agile — the de facto working approach for many teams — including how it’s executed and how it can drive productivity.
WORKING WITH THE UX AND DEVELOPMENT TEAMS
Learn about key tasks and deliverables that user experience designers work on and how they support the product management process.
Discover key terms, workflows, and technologies that developers use everyday and how you as a PM can best support their work.
PRODUCT MANAGEMENT 101
Understand where your product is in its life cycle and use data to make decisions about the future direction of the product.
Working with stakeholders is something that PMs will need to do everyday. Learn best practices and approaches for improving your communications.
Prepare for final presentations by learning about presentation best practices.
Share the final output of your projects. Discuss how to apply learnings from the class to jobs and job searches.
JOIN THE NEXT AVAILABLE BATCH
Our courses are taught over a period of 10 hours with 2 hours session for 5 days (Monday to Friday) or over the weekend with 2 x 5 hours session (Saturday and Sunday).